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VelvetGiraffe

About

We see more than the website.

Credentials

Enterprise transformation
Background — large-scale change programmes, not agency side projects
Professional services, retail & pet services
Sectors most recently served
Finance, operations, technology, change
Disciplines covered in a single engagement
Founder-led SMEs
Typical engagement scale — established businesses ready to grow

Founded and led by Sarah-Jane Lewis.

Velvet Giraffe was created from a simple observation: most businesses don’t need more technology. They need their technology, processes and customer experience to work together better.

My background is in transforming businesses — finance, operations, technology, processes, automation and organisational change. That means I approach digital projects differently.

I don’t start by asking what colour the website should be. I start with questions like:

  • How do customers find you?
  • Why do they choose you?
  • Where do enquiries go?
  • How quickly are they followed up?
  • What gets manually rekeyed?
  • Where are customers dropping out?
  • What do you know about what's actually driving revenue?

Then we work out what technology should do about it.

Background

  • Business transformation
  • Operational improvement
  • Finance
  • SaaS
  • Governance
  • Process design
  • Automation
  • Technology-enabled change
  • Operating models
  • Programme delivery
  • Commercial performance

AI and modern tooling have made sophisticated digital capability affordable for smaller businesses. The expertise still decides what should actually be built.

FAQ

About the studio.

The bigger picture

See the bigger picture?

Your website could be doing considerably more for your business. Let’s find out what better looks like.