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VelvetGiraffe

Work

What we build, shown honestly.

Velvet Giraffe is a new studio. Rather than borrow someone else’s results, these are build demonstrations and selected concepts: real functionality, real architecture, clearly labelled. Client outcomes will be published here when they exist and can be evidenced.

No testimonials, logos, revenue figures or conversion claims appear on this site until they are genuine and verifiable.

Build demonstration

A professional services firm that stops losing enquiries

Business context

A twelve-person advisory firm generating most work through referral, with an ageing website and enquiries handled manually from a shared inbox.

Challenge

Enquiries arrived without context, were answered inconsistently, and nobody could say which sources produced fee income.

Customer journey

  1. AI and organic search
  2. Specialist service page
  3. Qualification form
  4. CRM record created
  5. Consultation booked
  6. Automatic confirmation
  7. Proposal and payment
  8. Client onboarding
Abstract ivory paper planes connected by a single coral line

What was built

  • Positioning and service architecture
  • Five service landing pages with structured data
  • Qualification form with routing logic
  • CRM integration with source capture
  • Booking and confirmation automation
  • Proposal and payment flow
  • GA4 conversion tracking

Systems connected

  • CRM
  • Calendar
  • Payments
  • Email automation
  • GA4
  • Search Console

Measured results are not shown because this is a demonstration build rather than a live client engagement.

Selected concept

A pet services business with a real customer portal

Business context

A multi-site grooming and daycare business managing bookings across phone, messages and a paper diary.

Challenge

Double bookings, no record of individual pets, chasing payments, and no repeatable route to reviews.

Customer journey

  1. Local search
  2. Customer account
  3. Pet profile
  4. Booking
  5. Payment
  6. Reminder
  7. Service
  8. Review request
Abstract dark architectural forms with elongated vertical lines

What was built

  • Customer accounts and secure sign-in
  • Pet records with notes and requirements
  • Self-service booking and rescheduling
  • Online payment and deposits
  • Automated reminders and review journey
  • Owner dashboard with occupancy view

Systems connected

  • Accounts
  • Database
  • Payments
  • Messaging
  • Reviews
  • Analytics

Measured results are not shown because this is a demonstration build rather than a live client engagement.

Want to see what this would look like for your business?

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The bigger picture

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